Content on this page requires a newer version of Adobe Flash Player.
by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
The Southern Cross : November 2011
November 2011 Page 15 www.thesoutherncross.org.au The Southern Cross feature | A stuffed kangaroo takes pride of place at kwp! Advertising's Adelaide office. It's more than just a mascot though for one of its founding partners. It's proof for Andrew Killey that the Aussie battler can make it big without losing heart. He tells Rebecca DiGirolamo his story. He was planning to spread the Word of God from the altar. Instead he eventually chose to do it from behind the desk of Adelaide's most successful advertising agency. Founding partner of kwp! Advertising Andrew Killey, 63, doesn't see his career change as one to the "dark side". Indeed, he says, the advertising and marketing industry can have ethics. "I think advertising is sometimes maligned as an industry," says Andrew. "Most of the people I have met in advertising are very good people, very optimistic people." The self-titled "Harbour Master" (visit the kwp! website) does have a moral edge -- evident in his involvement in a number of community organisations such as Windmill Performing Arts for Children, the Hutt Street Centre Foundation and the Carbine Club, a fundraising charity linking business and sport. And just in case that doesn't keep him busy, he is also a member of the South Australian Football Commission and on the board of Kain Commercial and Corporate Lawyers. His credentials in terms of the Catholic Church are not inconsequential. As a fresh-faced 17-year-old, Andrew entered St Columba's Seminary straight out of Cronulla's De La Salle College. Having spent his primary years in a public school, Andrew was fascinated by religion and theology and felt the priesthood was the most logical next step. He turned down university offers in economics and the arts. "I lasted about one year," says Andrew of his time in the seminary. Soon after leaving St Columba's he joined a rock band of former De La Salle students called "The College-men" and made his way to Adelaide, where he eventually met and married Loreto College old scholar Pauline Sheridan. He says his time in the seminary had a deep impact on his life. "I'm far from being a consistently good person but I try," says Andrew, a Norwood parishioner and devout Red Legs supporter. "I think it (the seminary) grounded me in some of my attitudes and my work ethic." Andrew made his way into advertising and marketing in the mid 1970s after an Adelaide band he was fronting split to Sydney. A stint as a labourer ended when then 5AD Radio's general manager Jim Sutton arranged an interview for Andrew for a junior role in the station's advertising agency (Andrew's brother Kevin was a presenter for 5AD). "I was able to use my musical life by writing jingles and it became a creative outlet for me," he says. Fast-forward to April 1991, in the grips of the 'recession we had to have" and at 41 years of age, Andrew left his 18-year- role as a creative director with Clemenger Group Australia to start his own business in Adelaide. With founding partner Peter Withy, Andrew began kwp!. Andrew's father-in-law, who owned second-hand store Sheridan's Furniture Mart in Unley at the time, gifted him the stuffed kanga as a symbol of Andrew's quest to Australianise the advertising industry dominated by US companies in the 1980s and 90s. Today, kwp! Advertising can boast an impressive client list. It includes: Coopers Brewery, Santos, Yalumba Wines, SA Lotteries Commission and who can forget the familiar RAA commercials with loveable but annoying George Kapiniaris. kwp! was behind The Secrets campaign for the South Australian Tourism Commission, the Steve Irwin ads for AQIS and TAB Racing's commercial with Madam Lash. Last year Andrew took on the Adelaide Archdiocese as a client. He has helped devise the Living Catholic motto -- a mantra aimed at promoting the good works of the Church and the philosophy that being Catholic means living Catholic -- helping and defending those in need. "I am a Catholic and immensely proud of it, but the truth is that the Church has relied on its market leader position and failed to improve or innovate or even properly explain its offering," says Andrew. The 'Living Catholic' motto is a "very small step" in the right direction. "The Church must revitalise and explain its unique identity in order to attract younger people and retain the loyal members it currently has," he says. The new identity will be progressively applied to the various good works of the Church and the services and programs provided by its key agencies. "Living Catholic is about a way of life, not an institution," says Andrew. "If you are Catholic, you cannot ignore the poor, the disadvantaged, those in need, you must live out your faith." The idea of Living Catholic followed a discussion many years ago with Greg Crafter, chair of clergy care council and diocesan finance council and a former state education minister, about the need for people to learn of the Church and its welfare work. Besides religion, Andrew and Greg have the Norwood Football Club in common. "I think the Church is doing a lot of things right," he says. "I think it's got so many things going for it and so many good people helping those in need through spiritual nurture, through education, through hospitals and hospices. There are mighty stories of great people doing good work and more people in South Australia need to know about it." For this month's Living Catholic news turn to page 8. More than just the hard sell HOP TO IT: kwp! Advertising's Andrew Killey with the Adelaide ad agency's unofficial mascot has helped spearhead a marketing campaign for the Adelaide Catholic Church. Photo: Stephen Gray IN BRIEF Respite care award A respite care service run by Centacare Catholic Family Services has won an award for excellence in service at the annual Catholic Social Services Australia Awards. Presented at Parliament House Canberra last month, the awards highlight the outstanding work of agencies and people who work in the sector. Kolbe Cottage, which provides respite care for families in South Australia who have a child with an intellectual disability, was the winner of the award for the program that most successfully meets local community need. The cottage provides care on weekends and school holidays for children and adolescents between five and 18 years of age with intellectual disabilities. As mother Danielle said in support of the award nomination: "my daughter has learned to socialise, become more independent, make new friends, become a ten-pin bowling fanatic and explore new foods all in an environment where she is supported by genuinely caring, compassionate and professional staff who go above and beyond". RCIA Conference Thirty five participants attended the biennial RCIA (Rite of Christian Initiation of Adults) State conference held at Berri in the Riverland in October. The RCIA is the Church's process for bringing adults into the Catholic Church either as Catechumens or Candidates for full Communion of the Catholic Church. Guest speakers were: Fr Kevin Taylor JCL Judicial Vicar, and Ms Rose-Marie Black as a visiting co-ordinator of RCIA from the Sale Diocese, Victoria. After informative talks and discussions the parish RICA teams were "refreshed" and ready to be fully engaged in their parishes, said RCIA Archdiocesan co-ordinator Brother Patrick Cronin.